Safi Sirke


The company started to expand in new frontiers of the doll industry. In 1971 LEGO started to target girls with the launch of furnishings and dollhouses; in 1974 it introduced the first our figures, known as Minifigures; and in 1979 this expanded in to space with sets displaying astronaut minifigures, rockets, lunar rovers and spaceships. The Successione series debuted that same year, a line of rings elements directed at young girls. This period also saw the creation of a managing structure, with Godtfred Kirk Christiansen’s kid Kjeld Kirk Kristiansen subscribing to the managerial staff and working to modernize the company’s manufacturing methods.

The 1970s also noticed the introduction of a method that allowed customers to pick out certain stones they planned to purchase and make their own units, rather than buy pre-made sets; it was popular with adults, as well as children. In the same decade, Lego branched away into medieval territory with the Castle idea, and in 1980 the company added its first coach sets to its lineup.

In 1989 Lego created the Pirate idea, and with it a wide variety of pirate boats, desert islands and treasure. This company also broadened its array of facial expressions, adding beards, eye nicotine patches and lipstick in addition to the typical two sight and laugh. Some old Lego collectors resented these changes, choosing the more simple faces of earlier types.

As Seglar expanded into a huge international corporation, it had to find ways to fulfill the requirements of their big name buyers like Goal, Wal-Mart and Toys ‘R’ Us, which will demanded larger selections and faster transport times. Maintain with these needs, the company begun to reduce total production time for new products by looking into making more usage of computerized assemblage systems.

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